Facebook PPC: Finally, True Demographic Targeting! - Search Engine Watch (SEW)

Facebook PPC: Finally, True Demographic Targeting! - Search Engine Watch (SEW)

reBlog from Greg Jarboe: April 20, 2010

I found this fascinating quote today:

According to Twain, it was the riverboat pilots - especially the reputable ones, who shared information and observations with their peers. Twain could have been describing SEOs when he wrote, "all pilots are tireless talkers, when gathered together, and as they talk only about the river they are always understood and are always interesting."Greg Jarboe, April 20, 2010, Apr 2010

You should read the whole article.

Travel Ads Billboard Effect

Expedia and Hotels.com offer TravelAds as a way for your hotel to be displayed on the first page of their search results. Their platform allows you the advertiser to monitor the returns on your ad spend. In markets we have tested the results have been good. We have seen some months with returns of 35 to 1 on our advertising dollar. The six month campaign we used realized an 8 to 1 return on the campaign based on their reporting.

In addition we saw over the same six month period a 15 % increase in market share for the hotel that employed TravelAds. We attribute this to the Billboard effect.

Hotel shoppers early in the buying cycle will research the OTA's like hotels.com and Expedia and then make their reservation through a hotels brand or independent website. Chris Anderson associate professor at the Cornell School of Hotel Administration published his research on the subject of the "billboard effect". We have included below a link to an interview with Chris by VFM Leanardo.

For More information about hotel internet marketing please contact Workman Hims by clicking here on call us at 714-865-4059







Hotel Internet Marketing and Hotel Web Design
by WorkMan HIMS

Hotel Blog Marketing

Hotel Blog Marketing is a great way to get online exposure for your hotel and it's external or independent website. The thumbnail shown above is for the Corydon Indian Hotel Holiday Inn Express. The subject of the hotel's blog is their romance package and was published just a few weeks prior to Valentines day 2010.

The blog is setup so that it links back to the hotels website. It also includes the hotels phone number and a link to the hotels brand website booking engine. So consequently the online visitor should they want to purchase a romance package can do so three different ways.

The blog is also setup with a couple of ways to share the information. There is a re-tweet button and a Facebook share button. This allows the hotel to distribute the content of the blog to their twitter account as well as their Facebook page and share with their followers.

Analytics are tied to the hotels external website so that the hotel can measure the results of their blogging efforts down to the number of conversions the blog produces.

Finally, the indexing of the blog is amazing. Within three minutes of the blog post it was on the first page of Google for it's title tag.

Hotel blog marketing is a great way to communicate with potential hotel guest and influence their buying behavior. For more information please contact Workman HIMs a hotel internet marketing company with hotel and search engine marketing experience.

Hotel Internet Marketing and Hotel Website Design
by Workman HIMs

714-865-4059

Hotel Pay Per Click Campaign Management Service by a Hotelier for Hoteliers !

Workman Hims is a Hotel Internet Marketing Company. We specialize in managing the on line presence of Hotels through Search Engine Optimization, Web Site Development, and Pay per Click advertising campaigns.

We are pleased to announce that our founder Art Cato is now a Google Adwords Qualified Individual. This qualification is given to individual that can demonstrate an advance understanding of the Google Adwords Platform.

"We combine traditional hotel marketing with today's search engine technology best practices to improve revenue for hotels"

Hotel Internet Marketing, Hotel Web Design, Hotel Pay Per Click

Hotel Internet Marketing

Company Overview

Workman_HIMS is a provider of affordable hotel internet marketing solutions for the hospitality industry. We combine years of hotel marketing experience with today's technology and incorporate on line marketing campaigns that integrate with your hotel's overall marketing plan. Our plans are Geo-targeted with eye catching designs that put your hotel in front of motivated customers who are on the internet looking for lodging in your market.

Our Hotel Internet Marketing Solutions Include:

• Hotel Revenue Management Consultations
• Hotel Web Design, Development, Hosting
• Hotel Pay Per Click Advertising
• Search Engine Optimization
• Hotel Website Analytics
• Social Media Marketing
• Link Building Services

If you need to improve your penetration of the dynamic on line distribution channel, Don't hesitate, Call us today at 714.865.4059 to discuss how we can help you achieve your goals.

To Learn more about internet marketing for hotels click one of the links below.

Hotel Internet Marketing Hotel Pay Per Click Advertising, Hotel Web Design, Hotel Search Engine Optimization

Rochelle Illinois Hotel

The US Express a Rochelle Illinois Hotel has picked INNLink as it's reservation booking engine.

InnLink provided the property a cost effective solution for connecting with potential clients on the internet as well as through GDS.

To connect with InnLink's booking engine a snippet of HTML code was added to the hotel's website. A potential hotel guest simply puts in the dates of their stay on the hotel's booking calendar on the hotels web site and hits the submit button. The snippet of code delivers the guest to the booking engine. Once on the InnLink booking Engine rates are displayed and the guest can complete the reservation.

For independent hospitality properties InnLink is a cost effective alternative to many of the on line booking engines availabe today.

For Information about GDS and on line booking engines for your property call us at 714-865-4059.

The US Express is an Independent Hotel located in Rochelle Illinois just outside of Chicago.

Hotel Internet Marketing, HotelWeb Design, Hotel Pay per Click Advertising provided by Workman_HIMS.

Hotel Pay Per Click Advertising

Hotel Pay per Click advertising is an on line search marketing tactic where text ads are strategically placed on search engines. This tactic allows hotel owners to display advertising to a motivated audience who are looking for accommodations in their market.

Pay-Per-Click (PPC) advertising is one of the most effective and accountable advertising techniques available today! The three main Pay per Click (PPC) platforms are provided by Google, Yahoo, and MSN.

Other Niche market Pay Per Click Advertising platforms include Kayak and TravelAds by Expedia/Hotels.com.

Implementing a Pay Per Click Campaign into a hotels overall marketing strategy can give your hotel a competitive advantage in today's competitive on line distribution channel.

Workman_HIMS is a cost effective and affordable hotel internet marketing service that can help you develop a Pay Per Click Ad campaign for your hotel. For more information please visit us at our website at Workman HIMS or contact Art Cato at 714-865-4059.

Interior Design Services Santa Fe

IDS (Interior Designs Services Santa Fe) is a full service hospitality interior design firm offering project management and interior design services to the hotel industry. The team of designers at IDS are well regarded for their expertise in commercial, civic and residential design as well. Their project list is extensive and includes both franchised hotels as well as independents.

This year IDS decided to re-engineer their website. They picked us, Workman HIMS for the project. We took their site which was an HTML site with text in a jpeg format. This format or site structure caused indexing problems and consequently prevented the site from ranking well in the search engines. Since the release of the new IDS site it has performed well with top 10 rankings for it’s primary keyword phrases in Google, Yahoo and Bing.

Workman Hims is a Hotel Internet Marketing company that specializes in hotel website design, hotel search engine optimization, and Hotel website analytics, and Pay per click advertising managment for hotels.

The US Express Hotel Rochelle Illinois

The US Express a Rochelle Illinois Hotel is the latest release from Workman_HIMS a hotel internet marketing and web design company.

Linking Test

Almost ever hotel guest does research before they make a buying decision. Workman_HIMS can help you get in front of them when doing this research. Doing the basics will help drive your online distribution channel.

You can view more information about Hotel Internet Marketing Solutions and its founder at:

www.hotelinternetmarketingsolutions.com

Workman_HIMS is a hotel internet marketing service provider. It is a common sense powered company run by a hotelier for hoteliers.