Expedia and Hotels.com offer TravelAds as a way for your hotel to be displayed on the first page of their search results. Their platform allows you the advertiser to monitor the returns on your ad spend. In markets we have tested the results have been good. We have seen some months with returns of 35 to 1 on our advertising dollar. The six month campaign we used realized an 8 to 1 return on the campaign based on their reporting.
In addition we saw over the same six month period a 15 % increase in market share for the hotel that employed TravelAds. We attribute this to the Billboard effect.
Hotel shoppers early in the buying cycle will research the OTA's like hotels.com and Expedia and then make their reservation through a hotels brand or independent website. Chris Anderson associate professor at the Cornell School of Hotel Administration published his research on the subject of the "billboard effect". We have included below a link to an interview with Chris by VFM Leanardo.
Hotel shoppers early in the buying cycle will research the OTA's like hotels.com and Expedia and then make their reservation through a hotels brand or independent website. Chris Anderson associate professor at the Cornell School of Hotel Administration published his research on the subject of the "billboard effect". We have included below a link to an interview with Chris by VFM Leanardo.
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Hotel Internet Marketing and Hotel Web Design
by WorkMan HIMS
