Thursday, July 23, 2009

Hotel Pay Per Click Advertising

Hotel Pay per Click advertising is an on line search marketing tactic where text ads are strategically placed on search engines. This tactic allows hotel owners to display advertising to a motivated audience who are looking for accommodations in their market.

Pay-Per-Click (PPC) advertising is one of the most effective and accountable advertising techniques available today! The three main Pay per Click (PPC) platforms are provided by Google, Yahoo, and MSN.

Other Niche market Pay Per Click Advertising platforms include Kayak and TravelAds by Expedia/Hotels.com.

Implementing a Pay Per Click Campaign into a hotels overall marketing strategy can give your hotel a competitive advantage in today's competitive on line distribution channel.

Workman_HIMS is a cost effective and affordable hotel internet marketing service that can help you develop a Pay Per Click Ad campaign for your hotel. For more information please visit us at our website at Workman HIMS or contact Art Cato at 714-865-4059.

Wednesday, July 15, 2009

Interior Design Services Santa Fe

IDS (Interior Designs Services Santa Fe) is a full service hospitality interior design firm offering project management and interior design services to the hotel industry. The team of designers at IDS are well regarded for their expertise in commercial, civic and residential design as well. Their project list is extensive and includes both franchised hotels as well as independents.

This year IDS decided to re-engineer their website. They picked us, Workman HIMS for the project. We took their site which was an HTML site with text in a jpeg format. This format or site structure caused indexing problems and consequently prevented the site from ranking well in the search engines. Since the release of the new IDS site it has performed well with top 10 rankings for it’s primary keyword phrases in Google, Yahoo and Bing.

Workman Hims is a Hotel Internet Marketing company that specializes in hotel website design, hotel search engine optimization, and Hotel website analytics, and Pay per click advertising managment for hotels.